Tuesday, May 26, 2009

Blackberry deal for MBA class at Kelley Business School, Indiana U.

Ace! NewsFlash

Indiana U. Signs Blackberry Deal With AT&T, a First for the Company

The budding scribes get iPhones. The future CEO’s get Blackberrys.

Indiana University will offer its 2,200 business graduate students discounted deals on Blackberry smartphones under a new pilot program with AT&T, the first agreement of its kind between the company and a university.

The arrangement comes on the heels of a minor kerfuffle over the University of Missouri’s plan to require that its journalism students buy either an iPhone or an iPod Touch. Before you get worked up over the evils of mandating this or that device: No one at Indiana University is forcing these phones on anybody.

The business benefits to AT&T are obvious. For Indiana, the program will help the university as it works to “mobilize” services like its course-management system and registration, said Sue Workman, associate vice president for support.

“Instead of planning our applications to be looked at on a 19-inch monitor, we’re looking at a 2-by-2 screen,” she said.


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