Tuesday, February 28, 2012

Viewbook...Spaceship...William & Mary!

Ace! NewsFlash 

When the College of William & Mary admission staff decided to redesign the brochure it mails to prospective students, they wanted something different. Something eye-catching, memorable. Something high- schoolers wouldn’t throw away.
”We wanted people to open the mailbox and say, ‘Viewbook... viewbook... viewbook... spaceship!’” said Dean of Admission Henry R. Broaddus.

(Photos by Jenna Johnson (The Washington Post))
Their final product: The Ampersandbox, a thin cardboard box filled with 15 heavy-weight cards. On the front of the cards, the school plays off its signature conjunction with bold two-word statements (like “Down & Dirty” or “Ebb & Flow”) on top of a photo. The back of the cards feature meaty information like lists of student clubs, study abroad options, research opportunities and academic majors. (There’s also an Ampersandbox online, where users can shift through the university’s collection of word pairs and create their own.)
As I talk with college admissions officials, I keep hearing about their attempts to move away from “three and tree” — brochures that prominently feature a photo of three diverse students studying under a tree on a gorgeous sunny day. The universal thinking seems to be that today’s college-bound teens want something that stands out in the mailbox, that speaks to them without using marketing-speak and that points them to an interactive online feature.

Many of the viewbooks that land in my mailbox look more like a coffee table book or magazine than a brochure. With their funky photos, edgy design, unusual color palates and one-word headlines, these viewbooks look like something you might find on a bookshelf at Urban Outfitters.

The University of Maryland, Baltimore County, just published comic-book-style brochures and a Web site that features students dressed as superheroes. American University, which branded itself as being a home to “wonks,” hands out artsy seven-by-seven-inch square books. Flipping through the viewbook for Loyola University Maryland is like reading a well-designed teen magazine that plots dry statistics and facts on colorful graphics.
In William and Mary’s deck of cards, the language is casual, inside-ish and a little nerdy. For example, a card labeled “Home & Away” features a photo from move-in day and reads, in part: “At some point during your second week at William & Mary, you’re going to be at the IHOP with some hall-mates... and you’re going to say it. ‘Let’s go home.’ You won’t be referring to your parents’ split-level ranch in Bethesda. You’ll be talking about Barrett, where you and a stranger from Idaho (now your second-best friend) share 345 square feet of barely contained chaos.”

“The voice on those cards is very strong. It’s authentic,” Broaddus said. As staffers edited some of the cards, they wondered, “Is it too inside? I don’t think so. I think we pulled that off.”
The most talked-about card in the pack (at least in our office) is labeled “Naked & Friendly” and features a photo of the school’s mascot, The Griffin, who appears to be giggling. The Griffin was once criticized by W&M alum Jon Stewart on the Daily Show for not wearing any pants. While some schools might be offended by such a slam, William and Mary promises students that at August move-in they will be “greeted by a pants-less Griffin.”
“Jon Stewart, being an alum. We can’t claim that often enough,” Broaddus said.

Posted at 02:25 PM ET, 02/27/2012, wp.com


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Sunday, February 5, 2012

SF: World's Best "City By The Bay"

Ace! NewsFlash 

A new video showcases San Francisco at its finest, bringing viewers along for a three-and-a-half minute adventure through the staples, from a bike ride along the Golden Gate Bridge and a romp through the park to dinner at the finest restaurants and a night out on the town.


Go ahead, fall in love with SF all over again!

 *** Ace! is a member of the EducationUSA global educational advising network affiliated with the Bureau of Educational and Cultural Affairs, U.S. Department of State. We provide free EducationUSA counseling services to students in the northern provinces of Thailand; our faculty of U.S.-trained Test Prep Experts can help you with cost-effective result-driven training programs for SAT-1, SAT-2, TOEFL, GRE, GMAT, GED, AP, IB, TOEIC, IELTS etc http://acethai.weebly.com ***

52 MBA Apps REJECTED by UCLA for Plagiarism

Ace! NewsFlash 


UCLA’s Anderson School of Management said that it has rejected 52 MBA applicants in the school’s first and second admission rounds for plagiarizing their their MBA application essays. In an interview with PoetsandQuants, Senior Associate Dean Andrew Ainslie said the school’s admission office detected 12 plagiarists in its first round and 40 more in the second round.
Rather than confront the applicants with the issue, the school chose to simply ding them. “We just reject it,” Ainslie told P&Q. “I don’t want to enter that conversation. All I would be doing is to allow them to compound one lie with another lie. I’m sure they’ll have stories for us.”
This is the first year the Anderson School began checking essay questions with anti-plagiarism software from a company called Turnitin. The software compares applicant essays to an archive of other writings. More than 100 colleges and universities are now using the software, including such graduate schools as Johns Hopkins, Brandeis, Northeastern and Iowa State. Staffers at Penn State’s Smeal College of Business two years ago discovered 29 essays about “principled leadership” that contained material lifted from the Web.
CONCERN OVER THE GROWING USE OF ADMISSIONS CONSULTANTS PROMPTED UCLA’S REVIEW
At Anderson, Ainslie said, the school decided to begin using the software due to the increased use of admission consultants and essay editing services for MBA candidates. “We’ve had a concern for awhile that there has been an increasing use of these so-called consultants who help applicants with their applications,” he added. “Many of these consultants are ethical and do the right thing. But quite a few of them either write the essays themselves or pull them out of catalogs.
“So our initial hypothesis was that the same essays would show up and be recycled by the consultants. What we actually found is just wholesale copying of massive chunks of stuff from websites or taking it out of articles or Wikipedia. Essentially, they (some MBA applicants) are just plagiarizing it. Our initial hypothesis is probably going to take longer to prove out. One of the great things Turnitin does is that once you put a document in, it becomes part of its database. After a few years, I think we might spot repeated use of these essays.”
REJECTING ALL APPLICANTS WHO PLAGIARIZE 10% OR MORE OF THEIR ESSAYS
Asked if there was a dividing line beyond which an applicant would be immediately rejected for admission, Ainslie said “we’re drawing a pretty conservative line. A minimum of 10% has to be plagiarized. If someone takes six lines out of a Tennyson poem and attributes it to Tennyson, we’re happy with that. But if 10% or more of the essay is plagiarized and not attributed, we’re turning down the applicant.”
So far, added Ainslie, between 1% and 2% of the applicant pool has been found to plagiarize material in their essays–well below the 4% to 5% rate at some undergraduate institutions that have used the software. ”So as bad as it sounds, it looks like we’re seeing less of this,” he said. “We’re making it a lot harder for people to pass off someone else’s intellectual property as their own. One of the strongest academic values we have is the value of intellectual property. The software gives us a real ability to detect violations of intellectual property.”
In one case, Anderson found an applicant who had taken 85% of his essay straight out of another source. All the applicant did to adjust the essay was to change the name of a country named in the essay.
Anderson’s new admission checking policy came to light yesterday (Jan. 31) in an article in The Los Angeles Times which reported on the first 12 candidates turned down in the first round. The reporting for the story apparently was completed before Anderson toted up its numbers for the second round.
“The more we can nip unethical behavior in the bud, the better,” Ainslie told the Times. “It seems to us nobody ought to be able to buy their way into a business school.”
In Anderson’s first review of essays from potential MBA candidates this year, “Turnitin found significant plagiarism — beyond borrowing a phrase here and there — in a dozen of the 870 applications, Ainslie said. All 12 were rejected.”
ONE MBA CANDIDATE COPIED A 2003 ESSAY PUBLISHED ON BUSINESSWEEK’S WEBSITE
One Anderson applicant apparently copied parts of a 2003 essay that had been written for Boston University’s MBA program and published on BusinessWeek’s website. The BU applicant wrote: “I have worked for organizations in which the culture has been open and nurturing, and for others that have been elitist. In the latter case, arrogance becomes pervasive, straining external partnerships.”
The Anderson MBA candidate used those identical words in an application essay describing his father. Wrote the applicant: He “worked for organizations in which the culture has been open and nurturing, and for others that have been elitist. In the latter case, arrogance becomes pervasive, straining external partnerships.”
According to the article, another Anderson applicant stole verbatim from the school’s website in citing “exceptional academic preparation, a cooperative and congenial student culture, and access to a thriving business community.”
Both candidates were among the dozen rejected by Anderson.
If plagiarists like that are denied admissions, future business leaders may include fewer unethical careerists, Ainslie told the newspaper. “If they are going to do that,” he said, “they are going to do it in every aspect of their lives.”

poets & quants, Feb 2012

 *** Ace! is a member of the EducationUSA global educational advising network affiliated with the Bureau of Educational and Cultural Affairs, U.S. Department of State. We provide free EducationUSA counseling services to students in the northern provinces of Thailand; our faculty of U.S.-trained Test Prep Experts can help you with cost-effective result-driven training programs for SAT-1, SAT-2, TOEFL, GRE, GMAT, GED, AP, IB, TOEIC, IELTS etc http://acethai.weebly.com ***

Thursday, February 2, 2012

The Liberal Arts as Guideposts in the 21st Century

Ace! NewsFlash


The very broad, capacious form of education that we call the liberal arts is rooted in a specific curriculum in classical and medieval times. But it would be wrong to assume that because it has such ancient roots, this kind of education is outdated, stale, fusty, or irrelevant. In fact, quite the contrary. A liberal-arts education, which Louis Menand defined in The Marketplace of Ideas as "a background mentality, a way of thinking, a kind of intellectual DNA that informs work in every specialized area of inquiry," lends itself particularly well to contemporary high-tech methods of imparting knowledge.
We all wrestle with the challenges of educating students who are used to multitasking, doing their homework while listening to music and texting on their iPhones. For such students, the Web-based facilities of exciting liberal-arts courses are particularly salient. What would Aristotle or Erasmus or Robert Maynard Hutchins not have given for a technique that allows one to tour the world's greatest museums, looking closely at the details of countless masterpieces; explore the ruins of ancient castles and pyramids and forums; join archaeological digs at your desk, turning objects around to see all sides of them; visualize problems in geometry or astronomy or mathematics in several dimensions and work out their solutions.
An excellent example of the power of multimedia coupled with the liberal arts is "Imaginary Journeys," a general-education course sometimes taught at Harvard University by Stephen Greenblatt. The course is described as being "about global mobility, encounter, and exchange at the time that Harvard College was founded in 1636. Using the interactive resources of computer technology, we follow imaginary voyages of three ships that leave England in 1633. Sites include London's Globe Theatre, Benin, Barbados, Brazil, Mexico." With this kind of course in mind, it seems that the liberal arts could almost have been designed for sophisticated online learning, so far from being stale or fusty are these ways of knowing.
This kind of education has become more and more appealing to students and teachers at universities around the world. Donald Markwell, the warden of Oxford's Rhodes House, recently gave a series of lectures in Canada entitled "The Need for Breadth." He referred to a "surge of interest" in liberal education in "many other countries." He cites a major address in London by Yale's Richard Levin in which Levin noted that "Asian leaders are increasingly attracted to the American model of undergraduate curriculum," specifically because of the two years of breadth and depth in different disciplines provided before a student chooses an area of concentration or embarks on professional training. Levin described liberal-arts honors programs at Peking University, South Korea's Yonsei University, and the National University of Singapore; he also referred to liberal-arts curricula at Fudan University, Nanjing University, and the University of Hong Kong.
Yet, as we know, the trends in the United States are in the opposite direction, and this is not just a recent problem. Menand cites evidence that in the United States, "the proportion of undergraduate degrees awarded annually in the liberal arts and sciences has been declining for a hundred years, apart from a brief rise between 1955 and 1970, which was a period of rapidly increasing enrollments and national economic growth." Thus, paradoxically, as a liberal-arts education becomes more appealing to leaders and families in Asia and elsewhere in the world, it is losing ground in our own country.
At least three factors are at work in this decline: a) the creation of increasingly specialized disciplines, and the rewards for faculty members for advancing knowledge in those areas; b) the economic premium that is thought to reside in a highly technical form of preparation for careers; and c) a growing focus on graduate education from the early 20th century to the present day. These developments have clearly not been beneficial for American undergraduate education.
"Liberal education in crisis" is a tiresomely familiar theme, and countless commissions, reports, and study groups have attempted to address it. I am under no illusions that I have the magic key to resolve a problem that has stumped so many brilliant educators. But these are not just theoretical quandaries, they are the issues we confront almost every day: How do we defend liberal education against the skeptics—parents, potential students, the media, the marketplace, even some trustees and students?
The first, most practical defense is that the liberal arts (and sciences) are the best possible preparation for success in the learned professions—law, medicine, teaching—as well as in the less traditionally learned but increasingly arcane professions of business, finance, and high-tech innovation. So my first defense of liberal learning is what you are taught and the way you learn it: the materials a doctor or financial analyst or physicist or humanist needs to know, but taught in a liberally construed fashion, so that you look at the subject from many different dimensions and incorporate the material into your own thinking in ways that will be much more likely to stay with you, and help you later on.
This way of learning has several distinct advantages: It's insurance against obsolescence; in any rapidly changing field (and every field is changing rapidly these days), if you only focus on learning specific materials that are pertinent in 2012, rather than learning about them in a broader context, you will soon find that your training will have become valueless. Most important, with a liberal education you will have learned how to learn, so that you will be able to do research to answer questions in your field that will come up years from now, questions that nobody could even have envisioned in 2012, much less taught you how to answer.
The second, slightly less utilitarian defense of a liberal-arts education is that it hones the mind, teaching focus, critical thinking, and the ability to express oneself clearly both in writing and speaking—skills that are of great value no matter what profession you may choose. It's not just that you are taught specific materials in a liberally designed context, but more generally, the way your mind is shaped, the habits of thought that you develop.
These skills were well described by a former dean of the Harvard Law School, Erwin Griswold, cited in a recent speech by the current dean, Martha Minow. Griswold was discussing an ideal vision of the law school, but his arguments fit a liberal education wherever it is provided: "You go to a great school not so much for knowledge as for arts or habits; for the art of expression, for the art of entering quickly into another person's thoughts, for the art of assuming at a moment's notice a new intellectual position, for the habit of submitting to censure and refutation, for the art of indicating assent or dissent in graduated terms, for the habit of regarding minute points of accuracy, for the art of working out what is possible in a given time; for taste, for discrimination, for mental courage, and mental soberness."
My third argument is that a liberal-arts education is the best education for citizenship in a democracy like ours. In her book, Not for Profit, Martha Nussbaum points out that from the early years of our republic educators and leaders have "connected the liberal arts to the preparation of informed, independent, and sympathetic ... citizens." Nussbaum argues that democracies need "complete citizens who can think for themselves, criticize tradition, and understand the significance of another person's sufferings and achievements." Among the skills a liberal-arts education fosters, she notes, are the ability "to think about the good of the nation as a whole, not just that of one's local group," and "to see one's own nation, in turn, as part of a complicated world order." At a time when democracy is struggling to be born in countries around the world, and countries that have long enjoyed democracy are struggling to sustain it against pressures of multiple varieties, this may be the best of all the arguments for a liberal-arts education.
My fourth argument I borrow from Michel de Montaigne, who thought of his own mind as a kind of tower library to which he could retreat even when he was far from home, filled with quotations from wise people and experimental thoughts and jokes and anecdotes, where he could keep company with himself. In his essay "Of Solitude," he suggested that we all have such back rooms in our minds. The most valuable and attractive people we know are those who have rich and fascinating intellectual furniture in those spaces rather than a void between their ears.
Virginia Woolf used a different spatial image to make a similar point in her book Three Guineas, when she talked about the importance of cultivating taste and the knowledge of the arts and literature and music. She argues that people who are so caught up in their professions or business that they never have time to listen to music or look at pictures lose the sense of sight, the sense of sound, the sense of proportion. And she concludes: "What then remains of a human being who has lost sight, and sound, and a sense of proportion? Only a cripple in a cave." So my fourth argument for a liberal-arts education is that it allows you to furnish the back room of your mind, preparing you for both society and solitude.
My final argument is that the liberal arts admit you to a community of scholars, both professional and amateur, spanning the ages. Here I would quote one of my predecessors at Wellesley, Alice Freeman (later Alice Freeman Palmer). When she presided over Wellesley in the last part of the 19th century, it was quite unusual for girls to go to college (as indeed it still is today in some parts of the world). In a speech she gave to answer the repeated question she got from girls and their families, "Why Go to College?" she said: "We go to college to know, assured that knowledge is sweet and powerful, that a good education emancipates the mind and makes us citizens of the world." The sweet and powerful knowledge imparted by a liberal-arts education is specifically designed to fulfill this promise.
But how can college presidents today best go about making the case for the liberal arts? First and most obvious, they should use the bully pulpit of the college presidency deliberately and effectively—at convocations, commencements, groundbreakings for new buildings, in speeches to the local Rotary Club or the state 4-H club convention, and addresses to alumni clubs. This is a truly precious opportunity that few other leaders have, to address the community in situations where there is likely to be respectful attention to their message, at least for a while! They should use the opportunity with zest!
The second way is by using their fund-raising skills and obligations to raise money for exciting programs like Greenblatt's "Imaginary Journeys." They can make this case effectively to foundations and generous alumni who remember their own liberal-arts education fondly, and thus enhance the resources available for this purpose.
Presidents can demonstrate their support of the liberal arts in how they honor faculty members. With the teaching awards and other distinctions their colleges offer, they should single out for praise and support those who have been most effective in advancing the liberal-arts mission. And then they can ensure that these awards and recognitions are appropriately highlighted in college publications and in messages to parents and prospective students.
And perhaps the most effective way presidents can use their leadership to offer support is to speak from a liberal-arts perspective in their own discourse, both formal and informal, by citing examples of fine literature, drawing on instances from history, referring to the arts, and describing learning in the sciences in liberal terms. Rhetoric was one of the original artes liberales, and it can still be one of the most transformative.
Taking my own advice about larding language with liberal learning, I will conclude with a poem by Imam Al-Shafi'i, which I discovered in a brochure on a recent visit to the Georgetown University School of Foreign Service, in Doha, Qatar:
According to the measure of hardship are heights achieved,
And he who seeks loftiness must keep vigil by night;
As for he who wants heights without toil,
He wastes his life seeking the impossible—
So seek nobility now, then sleep once more (finally),
He who seeks pearls must dive into the sea.
As this poem reminds us, a liberal-arts education is not always easy; it involves paying close attention, taking risks, exploring uncharted territory, diving into the sea. But despite these challenges, the deep rewards of a liberal education are surely worth our best efforts on its behalf.
Nannerl O. Keohane, a former president of Wellesley College and Duke University, is a visiting professor in the Woodrow Wilson School of Public and International Affairs and the Center for Human Values at Prince­ton University. This essay was adapted from a speech she gave this year at the Council of Independent Colleges' Presidents Institute.


CHE 29 Jan 2012

 *** Ace! is a member of the EducationUSA global educational advising network affiliated with the Bureau of Educational and Cultural Affairs, U.S. Department of State. We provide free EducationUSA counseling services to students in the northern provinces of Thailand; our faculty of U.S.-trained Test Prep Experts can help you with cost-effective result-driven training programs for SAT-1, SAT-2, TOEFL, GRE, GMAT, GED, AP, IB, TOEIC, IELTS etc http://acethai.weebly.com ***

Tips from U Penn's Financial Aid Director

Ace! NewsFlash 


Want a rare look behind the scenes of the financial aid office at a top university to hear how it’s done, how they calculate your aid eligibility, look at your finances on using the FAFSA and CSS Profile, listen to unusual circumstances and award students financial aid dollars?
Search no more, here it is, an interview with Mr. Bill Schilling, the Director of Student Aid at the University of Pennsylvania, (one of the eight Ivy League schools).
Arms of the University of Pennsylvania
In the video you are about to see, Mr. Schilling shares a national perspective on college aid that weaves through both public and private universities, the Ivies, the 568 President’s Group of colleges and most importantly, he offers specific answers that will help you understand the aid process and how colleges work with families to award financial aid dollars.
To get this kind of direction and insight from a man that has been at the helm of  the University of Pennsylvania’s Student Aid Office for 41 years is invaluable, but Mr. Schilling is more than just the director of aid at an Ivy League University, he is a national expert on financial aid and he offers candid advice to families in a time when financial aid dollars are more highly sought than ever.
Schilling is an expert among college aid officials, and he also leads the work of the Technical Committee and the Need Analysis Council for the 568 President’s Group, an exclusive  group of 26 private institutions that formed many years ago to reach consensus on a fair and equitable way to determine students’ ability to pay for college.
In today’s challenging economic conditions, families are in need of as much quality information on financial aid as they can get. No better than to hear it directly from the man at the top, and one who leads a team at Penn that, like a few other institutions, are leading the way to greater access and affordability to provide kids a great education at a fair price, without the onerous burden of thousands of dollars in student loans.
The interview is a little over 27 minutes long. Below is a list of the questions I asked Mr. Schilling, and where they can be found in the video.
Thank you, Mr. Schilling, and the University of Pennsylvania for your guidance.

0:00
Tell us a little about Penn and the aid forms you require.
1:46
How do colleges assess a student’s eligibility for aid? What’s the process and what do they look at?
3:14
What is the 568 President’s Group of colleges, and how do they calculate how much a student’s family should contribute toward college costs?
9:44
Do student’s aid awards stay the same from year-to-year?
12:08
What should families do if they have unusual circumstances related to their finances, employment or family situations?
14:03
When should families appeal a financial aid award, and how should they do it in a professional manner?
16:06
How does Penn’s aid pledge of no student loans help students plan ahead from an affordability standpoint?
17:28
What is tuition discounting? Does it help colleges fill seats at an affordable price, and is it a sustainable practice?
21:00
If Penn’s endowment takes a hit in the financial markets, will that affect your ability to continue your no-loan aid pledge?
23:01
What concerns do you see on the college aid horizon over the next few years?

 forbes.com Jan 2012

 *** Ace! is a member of the EducationUSA global educational advising network affiliated with the Bureau of Educational and Cultural Affairs, U.S. Department of State. We provide free EducationUSA counseling services to students in the northern provinces of Thailand; our faculty of U.S.-trained Test Prep Experts can help you with cost-effective result-driven training programs for SAT-1, SAT-2, TOEFL, GRE, GMAT, GED, AP, IB, TOEIC, IELTS etc http://acethai.weebly.com ***